Within a country like India where mobile phone penetration has been growing exponentially, the options to reach a customer directly are many fold. Lets take an example of food chain giant which employed mobile phones to make his customers interact and order food directly over the mobile phone application. He distributed the application over Bluetooth to his visitors who could order food for home delivery, the next time, directly from their mobile phones while sitting in the comfort of their homes. They were also given an option to leave a feedback or leave testimonials which were directly beamed to the TV screens all over the restaurant chain. The direct customer interaction lead to a massive increase in customer retention and loyalty towards the brand.